Integrating social norms demands internal shifts — from a focus on behavior and realistic timelines to better-equipped teams. Chapter 2 outlines how aligning staffing, budgets, and skills with the demands of norms change is key to sustainable impact.  This chapter also teases out the nuances between gender and social norms and the pitfalls of not knowing the distinctions.

This introductory chapter explains why social norms matter to corruption. It lays out a four-step process to help practitioners integrate social norms change into programming.

Quick definitions aimed to explain key terms and concepts used throughout the Learning Series. Especially helpful if you’re new to social norms, anti-corruption programming, or just want a refresher.